Title
"Education is no joke," GE Monogram, June 1956
Subject
[no text]
Description
Article about the success of the General Electric comic book program and its manager, Dwight Van Avery.
Transcript:
"Education is no joke." This is
the title of a two-page feature in the June
10 magazine section of the New York Sunday
News (circulation 3.7 million). It is
about Dwight Van Avery of Schenectady, the
unassuming idea man behind General
Electric's educational materials program
(Monogram, June 1953, p. 16). "Van's"
pioneering efforts in the field of instructional
comic books have become an important
factor in the teaching of high school
science, both here and abroad. Nearly 50
million comic books have been distributed
in response to requests. (Approximately 75
per cent of the students now completing
their high school education in the United
States have, at one time or another, during
their junior or senior high school careers,
read some of these.) The article featuring
ex-schoolteacher Van Avery is one of
a series in which the News brings to its readers
what it believes to be inspiring stories
of achievement. One result of the comic
book program not mentioned in the Sunday
supplement, but of interest to Mono·
gram readers, was some dramatic statistics
compiled recently by an impartial student
opinion survey, that asked high school
boys which American company they considered
the leader in scientific research.
Some 43 per cent chose General Electric,
while the nearest competitor drew only 14
per cent of the votes.
Transcript:
"Education is no joke." This is
the title of a two-page feature in the June
10 magazine section of the New York Sunday
News (circulation 3.7 million). It is
about Dwight Van Avery of Schenectady, the
unassuming idea man behind General
Electric's educational materials program
(Monogram, June 1953, p. 16). "Van's"
pioneering efforts in the field of instructional
comic books have become an important
factor in the teaching of high school
science, both here and abroad. Nearly 50
million comic books have been distributed
in response to requests. (Approximately 75
per cent of the students now completing
their high school education in the United
States have, at one time or another, during
their junior or senior high school careers,
read some of these.) The article featuring
ex-schoolteacher Van Avery is one of
a series in which the News brings to its readers
what it believes to be inspiring stories
of achievement. One result of the comic
book program not mentioned in the Sunday
supplement, but of interest to Mono·
gram readers, was some dramatic statistics
compiled recently by an impartial student
opinion survey, that asked high school
boys which American company they considered
the leader in scientific research.
Some 43 per cent chose General Electric,
while the nearest competitor drew only 14
per cent of the votes.
Creator
General Electric Company
Source
[no text]
Publisher
General Electric Company
Date
1956-06
Contributor
[no text]
Rights
This digital image may be used for educational uses. Please cite as miSci - Museum of Innovation and Science. Prior written permission is required for any other use of the images from miSci.
Relation
[no text]
Format
Magazine
Language
eng
Type
Magazine
Identifier
Pages 26-27
Coverage
Magazines